Football in Bracknell
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Bracknell Town FC launch new branding and logo for 2016/17

The Bracknell Town board of directors have presented a new brand for the club as it moves forward rapidly with the redevelopment at Larges Lane.

Bracknell Forest Borough Council approved the redevelopment last week and the news was announced to the club at the annual end of season awards, held at Admiral Cunningham pub on Friday night.

The designs by Bracknell Printroom will adorn the shirts and ground for the 2016/17 season with the with slight variations for different age groups while a third with ‘1896’ will be visible around the ground and woven into the clubs new artificial surface.


There were further announcements about the redevelopment of Larges Labe which you can see here.

New logo

The striking new design is a very modern approach to the traditional ‘Robin’ design associated with the club but is very distinct when compared to other clubs in the local area.

From left to right: Bracknell Town, Binfield, Wokingham & Emmbrook and Ascot United.

From left to right: Bracknell Town, Binfield, Wokingham & Emmbrook and Ascot United.


Bracknell Town have had several crests in the last couple of decades, the most familiar being the outgoing 1990’s design seen here on the left.


The design on the right was used prior to that and is still used by Bracknell Town Ladies today.

What do you make of the clubs new logos? Let us know in the comments below.

Tom Canning

Tom is the co-editor of FootballinBracknell. He has played at the lowest possible level of football. In real life Tom works for Trinity Mirror. Manager of Binfield Ladies in the Thames Valley Women's League.

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